Web Accessibility
Follow these guiding principles to make your websites, social media, digital content, emails, and electronic documents more accessible for all your users.
Make your social media marketing more accessible to users with disabilities or impairments by following these Best Practices for Social Media Accessibility.
Accessible Social Media Best Practices
Make your email marketing campaigns more accessible to users with disabilities or impairments by following these Best Practices for Email Accessibility.
Currently, 97% of the world’s top 1 million websites fail a basic web accessibility test. So unless your website falls within the 3% that pass this test, you should be auditing your code to begin the process of remediating the content on all of your website pages for accessibility. Specifically, you should audit your code for compatibility with assistive technologies commonly used by those who are disabled to navigate the internet, like screen readers.
The Americans with Disabilities Act (ADA), which is the legislation under which organizations can be sued for noncompliance, is what’s known as a “no fault” statute. Translated, this means not knowing the law does not excuse you from liability. If and when you’re sued for having a website that is not ADA compliant, your web developers will get no sympathy from the courts for not knowing their legal obligation to provide web accessibility.
By accounting for accessibility in the early stages of working on your website or app, you minimize your development team’s workload for maintaining ADA compliance moving forward. Alternatively, if you have an existing or website or just launched a new one, you should immediately perform an accessibility audit to get a full inventory of your issues. This will make it easier to prioritize and allocate development resources towards your accessibility remediation needs based on your team’s bandwidth.
It should not be a secret (anymore) to app or web developers that your websites and applications need to be accessible. Accordingly, you should hold developers on your team to a higher standard and set expectations that all new (and ongoing) projects will be designed and developed to offer the required level of accessibility by default.
Questions about the accessibility of code that powers your organization’s websites or apps?Contact Our Accessibility Experts
How Accessibility Helps SEO
How easy is the site to navigate? Do you have to think about it? Is it easy to find what you’re looking for? A simple, intuitive user experience (UX) always put the user first. And Google has made it clear that it will give preference to sites with better usability.
Transcripts and closed captions take the spoken content in video and audio files and present them as text. Search engines can’t watch a video or listen to an audio file, but they do index text. By providing a text version of what is being said, you increase the amount of information that search engines like Google can crawl. That boosts rankings in search.
Image captions accompany the images on your page and provide more information for search engines to index. The more information a search engine finds that provides context and relevance to your content, the better that page will perform in search.
Title tags, the descriptive tags that appear at the top of your browser and in search engine results pages, should tell those searching exactly what they can expect from your page. In other words, they should match the intent of the search. Page titles that accurately reflect the content on that page are an SEO win.
Users with visual impairments will often use HTML Sitemaps to navigate through a site because they give a useful, big picture view of the content. HTML sitemaps also give search engines a list of all the pages and the links within, which helps them find relevant content.
Unlike a caption, which can be viewed by sighted people at the bottom of an image, alt text describes an image at the code level and allows screen readers to read them aloud. Search engines look for alt text, which boosts search.
