SEO Agency Services
Voice Search Optimization
The way your prospects search is changing. To compete for AI Search and Voice Search traffic, you need a partner with proven technical and creative expertise.
Funnel voice search traffic to your website
For voice search queries to lead users to your website, it takes more than just keyword density and writing content that matches voice searches. You need a skilled combination of deep technical expertise and proven technical SEO methodologies for capturing voice search traffic based on your customer’s searching habits. At DBS, we provide both.
Capture High-Intent Audiences
The great news is that optimizing for voice search also elevates your overall search performance, positioning your site to win Featured Snippets in mobile and desktop search results.
Featured snippets are rich search results in Google that are much more prominent than other listings. They typically appear as an "answer box" at the top of organic search results.
Snippets help your brand stand out from the competition in Google Search at a critical moment in their buyer journey, no matter which device they use to search for solutions.
Get more local search traffic
Studies show that nearly half of all people using voice search daily are searching for a local business. The longer you wait to improve your voice search rankings, the more your business will miss out on local search traffic.
Competitve Advantages for B2B
Most business-to-business companies have been slow to implement voice search optimization. That means the competition is behind. If your goal is to own voice search results related to B2B products and services, the time to capitalize on the opportunity is now—and your window is closing.
Future-Proof your Search Marketing
From smartphones, to smart speakers, to vehicles and beyond, companies in multiple industries continue adding voice control technology to traditional interfaces and tools that have become part of our daily lives.
That means optimizing your web content for voice-activated technologies today strategically positions your brand to perform even better over the long-term, as the voice-enabled device market grows and voice searches become even more prevalent.
Show Up for Voice Searches
At DBS, we have 20 years of experience perfecting search marketing strategies for our clients, helping you win search traffic organically and stay ahead of big SEO changes and trends. Connect with us to optimize your website for voice search.
FAQs
Voice search SEO involves optimizing content so it can be understood and answered by voice assistants like Siri, Alexa, and Google Assistant. As hands-free search on mobile devices and smart speakers increases, businesses need to appear in spoken results. Aligning content with how people naturally ask questions helps capture users who prefer speaking over typing.
Use conversational keywords and question-based phrases people say out loud. Incorporate natural language into content, apply structured data for concise answers, and ensure fast load times and mobile usability, since most voice searches happen on mobile devices.
In most cases, yes. Many voice search best practices overlap with core SEO, including page speed, featured snippet targeting, and concise question-and-answer content. Improving clarity and usability often benefits traditional search visibility as well.
To perform well in voice search, your website must be technically sound. Implement schema markup to help search engines understand your content and extract direct answers. Improve page speed, ensure a mobile-first design, and maintain clear site architecture. Voice assistants favor sites that load fast and provide easy-to-parse information.
Monitoring increases in organic traffic and review queries that resemble spoken questions. Many tools surface question-based searches. Track actions such as inquiries or sales that may originate from voice users. If those increase and can be linked to voice queries, your voice SEO is working.
Voice search SEO optimizes websites for spoken queries through assistants like Siri and Alexa. It targets conversational long-tail keywords, featured snippets, mobile speed, and schema markup to match natural questions buyers ask aloud.
Voice search shifts strategy toward conversational long-tail keywords, FAQ pages for featured snippets, and local optimization, since queries often seek nearby solutions. It prioritizes mobile speed and natural language content that answers questions directly, increasing competition for position-zero results.
Optimize content with conversational FAQs and question-based headings, add FAQ and Speakable schema markup, ensure mobile load time is under 3 seconds, and test with tools like Google's mobile voice search. For interactive voice features, embed Web Speech API JavaScript to capture microphone input and populate search fields.
Voice search captures spoken audio through a device microphone, converts it to text using speech recognition, processes intent through natural language understanding, and then matches it against indexed web content. Newer systems map audio directly to relevant documents to improve accuracy.
About 20% of people globally use voice search, representing over 1.6 billion users. In the U.S., more than 150 million people use voice assistants, with a significant share of searches occurring via mobile voice.