Portfolio: Zeon Chemicals
Delivering Real Global Success for a Synthetic Rubber Company
Applying the Right Chemistry
Zeon Chemicals, a leader in specialty chemicals and elastomers, partnered with DBS Interactive to streamline its global online platform to achieve several business goals.
Goals and Objectives
Formulating a Digital Vision and Roadmap
Time-strapped B2B buyers want to find and use websites that bridge the gap between complex technical solutions and accessible information. Zeon Chemicals recognized this, aligning its goals for the redesign with these kinds of business objectives to streamline decision-making and pave the way for a successful project.
Design and develop a new web interface that simplifies navigation and improves access to complex information.
Align the new website's design and content with Zeon Chemicals' corporate identity and values.
Implement a robust CMS solution that supports easy updates and maintenance of content.
Strengthen organic search with SEO strategies and digital marketing efforts to attract and engage a broader audience.
Establish Zeon Chemicals as an authoritative voice in the specialty chemicals industry.
Challenges
Distilling Obstacles into Success
Identifying potential challenges collaboratively early in the project was essential for establishing a strong foundation for success. This proactive approach ensured that subsequent decisions and work were well-informed, efficient, and aligned with the project's goals.
Complex Product Portfolio
Complex Product Portfolio
Zeon’s extensive product portfolio required structured categorization and presentation
Diverse Global Audience
Diverse Global Audience
Meeting global audience needs across cultures and languages challenged content localization and user experience design.
Legacy System Limitations:
Legacy System Limitations:
The company’s outdated website infrastructure lacked scalability, hindering efficient content management and updates.
How We Did It
Stretching the Limits
We conducted extensive research and stakeholder interviews to understand Zeon’s business objectives, audience, and competitors. This phase also involved identifying user personas and mapping user journeys to inform the website's architecture.
We used WordPress as the content management system (CMS), integrating responsive HTML5 and CSS3 for mobile-first performance. Custom features like product catalog management, interactive maps, and multilingual support were added for enhanced usability.
DBS developed design concepts in style tiles, wireframes, and mockups to achieve a modern, technical look that balanced complex, data-heavy product information. Collaborative sessions ensured these elements aligned with brand guidelines and user experience goals.
DBS deployed advanced SEO strategies, incorporating extensive keyword research, comprehensive on-page optimization, and technical best practices to significantly boost Zeon’s' organic search rankings.
Results
Digital Succes Expands Zeon’s Reach
Organic Performance Results
Increase in leads
Increase in new users in the Asian market
Targeted keywords ranked in the top 3 positions
Increase in downloads of product guides