Portfolio: Transcell
Driving OEM Awareness and Sales for a B2B Industrial Firm
The Mission
Elevate a Rising Force in Load Cell Engineering
Renowned for its cutting-edge force measurement solutions and unwavering dedication to quality and reliability, Transcell asked us to design a new website that would elevate the brand and successfully reach new audiences of customers through organic search.
Objectives
A Vision to Harness Digital
Transcell envisioned becoming an undisputed industry leader, backed by a website that matched its ambitions. It needed to convey the quality of their force-sensor products and engineering expertise in the force measurement industry.
Website
Develop a high-performing website as Transcell’s hub for brand awareness, thought leadership, and lead generation
Brand
Strengthen Transcell’s brand identity for internal and external audiences
Value Proposition
Convey Transcell’s powerful differentiators in the load cell industry
Growth
Position the brand to target and enter new markets online
Challenges
Addressing Issues to
Leverage Opportunities
Identifying the project's challenges, resources, and priorities helped us strategize how the new site could convey Transcell's value, generate high-quality leads, support future growth, and elevate the company's reputation.
Brand Identity
Rather than being seen as a commodities supplier, Transcell instead needed to be positioned as an engineering partner for OEMs providing custom force-measuring solutions that are much higher quality than those of competing load cell manufacturers.
Niche Audiences
Developing detailed and accurate personas for Transcell's diverse target audiences would ensure the website’s content and pathways were focused on driving visitors to contact forms for increased lead generation.
Superior Content
Striking the delicate balance with detailed information for engineers while being accessible to non-technical visitors would not only help qualify Transcell’s visiting prospects, but also elevate the site’s content in search engine rankings.
User Experience Optimization
Designing a user-friendly site that offers an exceptional experience for diverse audiences, including mobile users and those using voice search, thanks to a combination of intuitive navigation, simplified UI, custom illustrations, and accessibility.
Our Approach
Transforming Digital
Schematics into Reality
Our approach focused on developing a deep understanding of Transcell's products, brand, audience, and industry niche. This is our sweet spot as a B2B agency – understanding complex, sophisticated businesses like Transcell and what makes them successful is key to creating sites that match their quality and become their competitive advantage
Strategy
Through a series of collaborative workshops, we invested time with Transcell’s team to thoroughly understand their products, brand identity, business goals, target audiences, and marketing challenges.
Personas
We conducted stakeholder interviews to identify goals and pain points for both customers and Transcell’s own internal teams, forming a foundation for new messaging and design decisions.
Design Framework
Developed style tiles to ensure consistent brand identity and enhance user journeys and engagement.
Solutions-Based Content
Wrote SEO optimized copy featuring solutions-based information to guide users to technical details.Custom Visuals
Created unique visuals showcasing real-world applications to enhance brand identity and messaging.Development
Incorporated animation and planned for scalability and future business growth while optimizing load times, offering a Progressive Web App (PWA)
Design, Development, and Digital Strategy Triumph
The intensive work paid off, leading to a high-performing future-proof website that showcased Transcell’s expertise in the force measurement industry and attracted leads for integration services and product sales.
Transcell's website now stands tall among industry peers in organic search results, often outpacing competitors.
increase in leads
rise in organic new users