Portfolio: Alliance
Simplifying the Not-So-Simple
The Alliance came to DBS Interactive, confident in its high-quality information and services for self-funding employee insurance plans. It needed a modern, high-performance website to simplify the complexities for its audiences.
Objectives
Clear Paths, Engaged Readers
The Alliance partnered with us to transform complex information into an engaging online presence, providing clear pathways and unique value for diverse audiences.
- Highlight unique value proposition and regional footprint
- Organize existing high-quality information
- Segregate information into unique user pathways
- Provide superior UX, on-page video, and third-party links
- Simplify workflows, deliver high-performance website
Action Items
The design's straightforward calls to action help guide user journeys, resulting in higher engagement and conversion levels.
Icons
Simple Clean Aesthetic
We created a custom icon library filled with icons that matched the new brand style and allowed for easy use and flexibility for The Alliance team.
Challenges
Diagnosing Digital Obstacles
The DBS and The Alliance teams approached project challenges transparently, relying on the combined experience to create solutions greater than the parts.
- Managing goals, needs, and pain points of 5 unique audiences
- Simplify video, document, and events publishing
- Third-party integrations
- Maintaining HIPAA and Accessibility complianc
Our Approach
Simplicity as the Cure
Our teams tackled the project with a strategic insight: simplicity is the remedy for complexity. We distilled intricate information into easily digestible content, emphasizing clarity and conciseness without compromising depth.
Streamlining Navigation for Better UX
Clear and concise navigation labels, combined with a limited number of precise sub-menu items, enabled users to quickly find the information they needed by self-segmenting.
Results
Leading Users Out of the Health Insurance Quagmire
From the home page to secondary pages, the result was a high-performance platform supporting the entire user journey. The user-friendly platform with clear paths to information makes it effortless for users to find what they need, leading to faster decisions and a better user experience.