Portfolio: Schneider Electric
Driving Corporate Partnerships Through Interactive Marketing
The Challenge
With headquarters in Sweden and corporate offices on every continent, Schneider Electric’s employees needed an internal resource that simplified the company’s large and complex suite of energy services through a more intuitive interface.
Goals
Dynamic Storytelling
Create a digital experience that leads visitors through a compelling story about the business value of pursuing corporate sustainability goals.
Non-Linear Journeys
Offer unique pathways in our interactive content to create more personalized and relevant content experiences.
An Interactive Guide to Corporate Sustainability
We designed, animated, and developed a digital experience that mixed “choose-your-own-adventure” storytelling with industry data on sustainability and energy. Users’ non-linear paths all concluded in a call-to-action that generated leads by positioning the brand as helpful enterprise experts ready to work towards sustainability goals with environmentally-conscious corporate partners.
Responsive Animation
We made Scheider’s storytelling experience more engaging than a static slideshow by programming animated graphical elements, which respond as users click and navigate through their journey.
Engaging Infographics
Complex data on sustainability was distilled into easily digestible and visually appealing charts and graphs, which were animated to draw the user’s attention to the most valuable and important information.
Lead Generation
No matter which path users took through the adventure, the final call to action compelled them to submit contact information to Schneider in order to begin exploring a corporate sustainability partnership.