Portfolio: Rehab Without Walls
Removing Barriers Through an Elevated User Experience
Services
- Microsite Development
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Hosting
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Site Maintenance
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Custom Animation
- UX & UI Design
- Web Design
- Web Development
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Interactive Storytelling
Rehab Without Walls, which offers medical services in various settings, needed a healthcare website that reached multiple audiences and supported the company’s mission to remove barriers and open access to groundbreaking health services.
Challenge
Create a healthcare website that is compliant with web accessibility criteria and offers intuitive user pathways for multiple audience personas. Website content needed to emphasize the range and quality of services for patients, caregivers, caseworkers, and healthcare professionals while matching the parent brand. As a growing medical services company, the website also needed to showcase career opportunities.
Compelling Design
Appealing visuals and design elements were needed to support accessibility requirements, site navigation, and diverse media content while matching brand guidelines.
Understand the Audience
Success hinged on strategic research helping us form a deep understanding of the wide-ranging needs and goals of the website’s diverse user personas.
Intuitive User Journeys
The site’s navigation and linking structure needed to guide various users to information and results they needed, which required detailed user stories to account for multiple user pathways.
The Solution
The new Rehab Without Walls healthcare website offered all users a straightforward experience that guided them through their decision making, including support for secure healthcare and payment information.
Ux Design
The site achieved superior accessibility by incorporating button targets with a high design aesthetic that ensured users with mobility impairments or reduced vision could easily navigate the site and make selections.
Content for Everyone
Our research for personas and user stories identified the need for a balanced mix of useful content and compelling storytelling to meet the needs of healthcare professionals, caseworkers, and family caregivers.
Dynamic Content
With services offered in multiple cities across the United States, the website offers various pathways for users to identify services and providers closest to their location, including location-based search results.
SEO
We applied extensive keyword research to support the website’s variety of page content, then combined it with robust technical SEO to elevate the brand in organic search results.
