Regency - Integrated Health Services
Streamlining Pathways for Patients and Partners
Our partnership began with listening, followed by a thorough analysis of their audiences, including patients, their loved ones, busy hospital discharge managers, and future team members. Regency’s goals and vision informed our strategic planning and project execution.
The Challenges
Offering information for 60-plus locations offering different services
Multi-language requirement for large Hispanic/Latino American population
Messaging that supports their unique value proposition for various audiences
Intention-Based Audience Research
The website had to resonate with unique audiences. We began with stakeholder interviews to understand their demographic and psychographic characteristics to produce personas and detailed user stories
- Explicit navigation that reflected user intention
- Implicit navigation with compelling calls to action
- An intuitive design that guided visitors to answers
- Precision keywords for focused results
Texas-sized Presence and Performance
The company’s original website worked against its efforts to establish an outsized Texas presence. We transformed Regency’s digital identity, updating its website and making it user-friendly.
The new HIPAA-compliant website delivered more than a fresh new look. It incorporates all the best practices to perform better than over 90% of websites for similar companies. And that means a better user experience and improved performance in search results.
Regency Intranet
See how we transformed Regency’s old existing Sharepoint intranet into a more flexible modern experience for their employees.
More of Our Work
