Portfolio: Leadership Louisville Center

Forging a Future of Future Leaders

Project Scope

Leadership Louisville's Center's homepage and mobile view

The Leadership Louisville Center (LLC) needed its new website to reflect the organization’s forward-thinking mission that emphasizes innovation, curiosity, storytelling, and community impact.

Incorporate Technical SEO to drive organic search traffic

Make navigation more intuitive and efficient

Emphasize LLC as subject matter experts

Adopt a timeless, modern web design and aesthetic

collage of people listening to a speaker and people looking at a wall of post-its

Objectives

Attract Leads and Leaders

LLC and DBS Interactive collaborated to remake the website experience to meet the training needs of stakeholders like potential leaders, program alums, and partners who want to empower and inspire their communities and organizations.

Enhance user experience
Address industry challenges
Showcase leadership expertise
Serve as a hub and lead generator
Establish strong organic performance

Challenges

Confronting Obstacles, Achieving Excellence

Identifying challenges early in the project pushed us to think creatively and strategize effectively with Leadership Louisville. This critical step defines our responsibility to maintain high standards, stay on schedule, and remain within scope.

Identifying the needs of varied audiences
Standing out in a competitive market
Integrating third-party platforms
Managing and delivering relevant content efficiently
Increasing organic traffic through SEO

Our Approach

Meticulous Planning Turns Vision into Reality

The redesigned website for LLC had to be more than a digital facelift. We focused on creating a user experience catering to the diverse audience needs.

style tile for LLC showing colors, fonts, and general style of the website