Portfolio: X-bar Microsite
Supercharged
Product Launch
A Bold New Product with a Bold New Identity shouts ‘Look at Me’
X-BAR yearned to stand on its own. The bold brand had a personality that needed to shine outside the large Kao Collins family of industrial inks. It needed to soar with its own website to show off its bravado to break into the world market.
Challenges
Kao Collins needed to introduce and explain the X-BAR hardware to OEMs, integrators, and print service providers.
Explaining complicated industrial inkjet printing technology
Bringing industrial printing equipment to life
Positioning X-BAR as a unique brand
Goals
Build brand awareness for innovative hardware and software products
Attract marketing qualified leads and information.
X-BAR Microsite Surges with SEO Advantage
The X-BAR site, while seemingly independent, benefited from the strong SEO foundation of the Kao Collins. Links to and from the new website transferred powerful search equity, giving the new website a running start in search rankings.
The Solution
An Identity that Shouts ‘Look at Me’
The X-BAR website expertly integrated technical details and business benefits in an aggressive design using messaging that immediately presented visitors with the unmistakable value proposition.
Features
The X-BAR website had to convey the technical details and, more importantly, the business benefits of the hardware regardless of the page where visitors entered.- Animation conveyed information in a way words or images couldn’t achieve alone.
- The website featured images that supported the brand
- Power headlines and supporting copy highlighted the business benefits on every page
- Prominent calls to action propelled visitors to schedule a demonstration
The website featured images that supported the brand
Power headlines and supporting copy highlighted the business benefits on every page
Prominent calls to action propelled visitors to schedule a demonstration
X-BAR's Microsite Ignited Printing Industry Excitement
The X-BAR site, while seemingly independent, benefited from the strong SEO foundation of the Kao Collins website. Links to and from the X-BAR site transferred powerful search equity, giving the new website a head start in search rankings.
Results
A year after the launch the website delivered results as planned
Increase in organic traffic six months after launch
Increase in organic search six months after launch
Increase in Impressions year-over-year
Increase in leads six months after launch