Portfolio: THE INKTANK
Imagination Meets Inkjet Innovation
Drawing on their deep expertise, Kao Collins, an industrial inkjet ink manufacturer, turned to DBS to showcase its expertise and elevate the evolving digital printing industry. The solution was what came to be known as The Ink Tank, a hub of information where visitors could discover industry news, trends, tools, and resources to advance industrial inkjet printing.
Challenges
Pathways to Market Differentiation
We embraced complexities as opportunities, pioneering strategies to navigate the competitive terrain and elevate industry standards.
Establishing credibility and distinguish content from the main website.
Presenting complex information simply for fast consumption.
Outperforming established competitors in search results.
Solution
Going Beyond Blogs to Offer Solutions
People absorb information differently, so we created Ink Answers to offer a dynamic and interactive platform that simplifies ink selection and provides tailored solutions for printing challenges.
User Experience
Options, But Not Too Many
The search function guides users through the inks available for printing on different materials. It can get complicated quickly, and a search can begin with any option.
- The priority option offers results based on a particular business need, such as fast drying, eco-friendly, etc.
- Users can select a broad category of material and then drill down. Metal offers secondary options such as aluminum, copper, zinc, etc.
- A search can begin with a specific industry sector to quickly narrow options.
- Users can limit options for the printing technology they are using.
SEO
Built for Users and Search Engines
Every ink, substrate, industry, and priority in the database is indexed. The headlines use a strict hierarchy for search optimization.
Thought Leadership
Looking to the Future
The R&D team and business experts produce compelling practical information and future-focused thought leadership that drives industry awareness and understanding.
Design
Aligning Design Elements for Memorable Brand Experiences
By meticulously aligning design with content, we crafted a cohesive and impactful brand narrative, ensuring every visual element elevates our message and resonates with our audience.
Results
Inking Influence for Lasting Impressions
Through The Ink Tank, we successfully positioned Kao Collins as a pioneering force in digital printing, driving industry recognition and generating substantial leads while setting new benchmarks in innovation and market differentiation.
Year-Over-Year Increase in Content Views
Increase in new visitors year-over-year from organic search.
Month-over-month Increase in organic impressions.