Portfolio: itel inc
Future Ready for an Uncertain Future
As a leading provider of digital solutions for property claims, itel inc. needed a new website to consolidate the company’s subsidiary brands and remove friction from the insurance claims process for multiple stakeholders.
Project Scope
Objectives
A Future-Ready Plan to Protect Market Positioning
The redevelopment of itel’s website was not just a digital makeover. It was a strategic initiative to support the company’s plans and objectives for growth.
- Strengthen the Brand
- Thought Leadership
- Enhance the User Experience
- Add Scalability
itel sought to fortify its established market leadership for property claims solutions by consolidating its services and subsidiaries under a unified brand experience.
As an industry authority, itel needed its website to deliver expertise, extensive building material data, insightful content, case studies, and leading perspectives.
Ensuring fluid, intuitive navigation for all stakeholders was key to the project’s success, in addition to custom integration of itel’s cross-platform tools.
itel needed a flexible website foundation that could support expanding its services in the future, ensuring long-term ROI and adaptability to evolving business needs.
Challenges
Maneuvering Through Complexity
Identifying and navigating challenges is crucial to any complex B2B website development project. We didn’t shy away from the challenges upfront. Addressing them in the strategy and development phases ensured the project delivered the expected results.
Consolidation Of Services
Consolidation Of Services
Unifying multiple services under a single brand while maintaining clarity and ease of use.
Diverse User Needs
Diverse User Needs
Catering to different user groups with specific needs and expectations.
Future-Proofing
Future-Proofing
Developing a website that can accommodate future enhancements and growth.
Technical
Technical
The site needed to work on various devices in sometimes unreliable network conditions.
Solutions
Putting a Premium on Function, Flow, and User Experience
Everything begins with understanding the audience's needs, pain points, frustrations, expected outcomes, and goals. All solutions derive from these fundamental insights.
Personas and User Stories
Understanding Needs for Meaningful Interactions
With multiple users' varied needs and perspectives, examining itel services through different lenses ensured the website delivered satisfaction. Stakeholder interviews helped solidify five unique website users.
Insurance Carriers
Need to discover and utilize additional itel solutions easily.
User Story: As an insurance carrier, I want to find new itel services quickly so I can improve our claims processing.
Insurance Adjusters and Contractors
Require seamless access to support and claim management tools.
User Story: As an adjuster, I want a user-friendly interface to manage claims efficiently.
Homeowners
Seek information and support for their claims.
User Story: As a homeowner, I want to validate the quote from the claims adjuster and contractor.
Potential Employees
Interested in learning about itel’s culture and career opportunities.
User Story: As a job seeker, I want to understand itel’s work environment and available positions.
Insurance Carriers
Need comprehensive information about itel’s operations and growth.
User Story: As an investor, I want detailed insights into itel’s business performance.
Simplicity with a Purpose
Site Map and Navigation
Taking into account the diverse personas and unique needs, the navigation strategically avoided the risky temptation of featuring numerous options for users. Instead, it focused on elements essential for each persona.
For a company in a complicated industry with complicated services, the navigation featured four primary and two secondary navigation items.
Design
Risk-Free, Result-Focused
Our design phase focused on crafting a structured and organized user experience that embodies the disciplined insurance industry while incorporating a tech-forward aesthetic.
Visual cues, such as icons, prominent calls to action, and intuitive layout flows, guided users to easily identify their needs and navigate toward their goals.
Brand Integration
Ensuring that the site design captured ITEL’s brand essence with a professional and disciplined aesthetic.
User-Centric Design
Developing structured and ordered user pathways, allowing each key audience to engage with relevant content and tools.
Visual Appeal
Incorporating modern design elements in a disciplined manner that communicated ITEL’s industry leadership and commitment to excellence in a structured and organized way.
Development with Integrations
Ensuring Evolution and Flexibility
The website uses industry-leading technologies built with best practices to ensure optimal performance and functionality.
- Scalability: Designed for future growth and adaptability without major overhauls
- UX: Developed as a PWA for mobile optimization and consistent user experience
- SEO: Applied advanced SEO strategies like schema markup for improved search performance
- Accessibility: Designed to WCAG 2.1 AA standards for accessibility, ensuring inclusivity and universal access
- Integrations: Integrated various forms with Salesforce for streamlined lead management
- Commerce: Included secure payment integration for convenient transactions
- Security: Implemented encryption for stored data to safeguard sensitive information