Portfolio: Haiku Fans Microsite
Tell a Big Ass Story To Build a Fan Base
The team at Haiku Home had something big with their SenseME™ technology that would change home ceiling fans forever.
The smart fan meant no more pulling chains and no more lost remotes.
Customers needed to see what the fan could do, so the residential division of Big Ass Fans looked to DBS Interactive to create a Big Ass solution.
Goal
Build a microsite that conveys the key features and benefits of BAF's SenseME™ fan technology in comparison with conventional ceiling fans.
Challenges
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Complex Technology: Communicating the advanced features of SenseME™ in a way that was easily understandable to a broad audience.
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Global Reach: Overcoming language and cultural barriers to ensure SenseME™'s appeal to international customers.
Solution
Just Chill
An interactive microsite uses storytelling to convey the feeling of “relax and be cool.”
Execution
Conceptualization and Planning
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We collaborated with Haiku Home to understand the unique selling points of SenseME™ technology.
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We outlined the microsite's visual storytelling concept and structure to optimize the user experience.
Content Creation
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We produced compelling messaging with high-quality visual content, including animations, images, and iconography.
Microsite Development
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We designed and developed the interactive microsite, ensuring it was responsive and user-friendly across devices.
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We integrated visual elements seamlessly into the user interface to create an immersive experience.
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We conducted thorough testing to guarantee optimal performance.
Results
DBS Interactive's use of interactive storytelling, combined with our dedication to understanding both the technology and the target audience, helped the site successfully promote Haiku Home's SenseME™ technology.
