Content Mapping
Organizing a vast array of products while maintaining SEO integrity.
Portfolio: Blue Diamond
Constructing a Solid Digital Foundation
Powering Ahead for Growth
Blue Diamond Attachments (BDA), a distinguished manufacturer of high-performance attachments for skid steers, excavators, tractors, and other heavy equipment, approached DBS Interactive with a clear vision: to transform their digital presence into a cornerstone of business success.
Objectives
Focused on Success with a Clear Vision in Hand
Blue Diamond Attachments' ambitious digital update centered on their quest for innovation and excellence. The company aimed to create a dynamic online presence that meets current demands and anticipates future growth.
- Enhance Dealer Support
- Improve User Experience
- Boost Organic Search
- Integrate E-commerce
- Strengthen Brand Messaging
- Scale for Growth
Challenges
Unearthing and Overcoming Digital Roadblocks
Before plowing into these goals, DBS and Blue Diamond Attachments needed to anticipate and address potential hurdles and obstacles to ensure a smooth and successful implementation.
Technical SEO and Structured Data Strategy
Implementing robust schema markup and technical SEO to boost visibility.
Brand Messaging Integration
Ensuring consistent messaging across the site.
Software Integrations
Integrating ERP and shipping APIs seamlessly.
User Experience Enhancement
Tailoring UX for diverse industry needs and equipment types.
Development Architecture
Transitioning from WordPress
How We Did It
Applying All Tools and Skills
Our multi-disciplined approach harnessed our team's expertise in messaging, development, strategy, and design. This ensured a cohesive and effective digital brand relaunch for Blue Diamond Attachments.
Identifying the CMS
Opting for Craft CMS, we prioritized scalability and customization and established a dedicated test environment to familiarize the client with the platform’s features, ensuring a the transition.
Refreshed Core Branding and UX
We revitalized Blue Diamond Attachments' branding and user experience design to ensure clarity, engagement, and intuitive navigation.
Implemented Advanced Technical SEO Strategies
Our team deployed sophisticated SEO techniques to enhance visibility, search engine rankings, and overall site performance.
Integrated Custom E-commerce and Dealer Portal Solutions
We seamlessly integrated tailored online shopping functionalities and a specialized dealer portal to optimize transactional efficiency and customer service.
Developed Cohesive Brand Messaging and Content
Crafting compelling narratives and consistent messaging, we aligned Blue Diamond's brand voice with its market position, reinforcing its identity and value proposition.
Results
Cultivating Success That Accelerates Growth
Enhanced User Engagement and Navigation Clarity
The redesigned website led to increased user interaction and clearer navigation paths, enhancing overall user experience.
Improved Search Engine Rankings and Site Performance
Advanced SEO strategies improved visibility and performance in search engine results, driving more organic traffic to the site.
Streamlined Dealer Interactions and E-commerce Functionality
The integrated dealer portal and e-commerce solutions simplified transactions and enhanced dealer support, optimizing operational efficiency
Streamlined Dealer Interactions and E-commerce Functionality Strengthened Brand Identity and Market Positioning
Cohesive brand messaging and a refreshed design reinforced Blue Diamond Attachments' identity, boosting recognition and competitive advantage in the market
Simplifying E-commerce for Blue Diamond Attachment
Opting for a high-performance e-commerce platform like Craft Commerce offered advantages over traditional solutions. Craft's integrated approach eliminates the need for third-party plugins, streamlining development and enhancing flexibility. This was a compelling factor for Blue Diamond Attachments, guiding their decision to Craft CMS.
Supporting Relationships with Dealers
Creating Blue Diamond Attachments' dealer portal aimed to enhance efficiency and operational support for dealers and the company. Integrating DocuSign streamlined secure online transactions. The design mirrored the main site, optimizing dealer user experience through detailed user stories.