Big Ass Fans
A High-Performance Website for World Class Fans
Big Ass Fans was evolving from its modest origins in farm cattle cooling, looking to enter new international markets and become a global leader in innovative industrial, commercial, and residential fans.
The company approached us in the early stages of rapid international expansion, as increasing global demand necessitated a Big Ass web solution to support growth in both commercial and consumer sales across multiple continents.
Project Scope
Goals
Growing International Presence and Momentum
Big Ass Fans required a new digital foundation to amplify their global presence and operational efficiency. Their goal was to drive high-quality leads and expand their online footprint to better meet the needs of an expanding international clientele.
- Implement multilingual capabilities for international markets
- Achieve operational efficiencies with custom integrations
- Enhance website scalability and user experience
- Create a visually striking design aligned with the brand
- Design a bold user-interface to reflect the company’s innovative spirit
Challenges
Simplifying Complex Technical Needs
DBS tackled potential risks early in the strategic planning phase, overcoming hurdles to successfully deliver maximum ROI for Big Ass Fans.
Custom Integrations:
Adding integrations with Salesforce, Pardot, and other third-party services optimized operations and reduced costs.
International Scale:
A sound database design, robust CMS, localization automation, and server infrastructure supported international growth goals.
Performance Optimization:
Improving site speed and performance prepared the site for heavy traffic as new visitors arrived from multiple continents.
What We Did
A Digital Foundation That Drives International Success
Through a rigorous strategic process, we collaborated with Big Ass Fans to successfully deliver a website that aligned perfectly with their objectives, ensuring both functionality and brand consistency.
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Custom Tools
Integrated a savings calculator, interactive product selector, and social media feed for enhanced user engagement and functionality.
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Scalability
Implemented load balancing and caching solutions to manage high traffic volumes effectively.
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Operational Efficiency
Implemented custom CRM and UPS API integrations to optimize operations and prevent financial losses.
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Designed for Impact
Created bold, fast-loading pages with full-screen product images and impactful headlines to embody the innovative brand.
Results
Fanning the Flames of Growth
DBS Interactive crafted a dynamic high-performance website for Big Ass Fans using technical expertise and best practices honed over almost 25 years of industry experience to, revolutionize their digital presence and drive substantial business growth. Innovative platform enhanced user engagement and operational efficiency, setting a new standard for the industry.
Increase in Leads: The new website generated a significant increase in high-quality leads.
Increase in Time Spent on Site: Improved user engagement with enhanced site performance.
Increase in Total Page Views: Increased user interaction and exploration of product offerings.
Custom API integrations, such as the UPS API for address verification, saved $1000 per erroneous order.
Improved site speed and user experience contributed to higher organic search rankings.