Portfolio: Arrow Cryogenics
Design From
Start to Finish
Needing a Precision Solution Designed for Results
An established metal, plastics, and rubber finishing company, Arrow Cryogenics, came to DBS with an aging website that needed a fresh design and elevated performance.
CHALLENGES
Removing Debris and Smoothing Edges
- Bring the website’s SEO and UX up to current industry best practices.
- Convey the high quality of Arrow’s chemical processing and finishing services through focused design, imagery, and messaging.
Arrow’s sophisticated equipment and machinery were prone to creating visual clutter, so we balanced real imagery with hand-drawn illustrations that lightened and opened the site’s design.
On the Fast-Track to Visitor Satisfaction
We structured the site to guide each Arrow persona to their goal quickly and intuitively, delivering essential information as visitors navigate through the pages toward their goal.
Results
Performance that Keeps Shining
Over half of all web traffic happens on mobile devices, so we customized Koma’s designs to deliver an exceptional web experience on any size screen or device.
Increase in mobile traffic year over year.
Speed index page loading time in seconds.
Speed index page loading time in seconds.
Increase in organic search traffic year over year after launch.