American Beverage Marketers
The Recipe for a Great Cocktail App
01
Brief
American Beverage Marketers, home of Finest Call® and REAL® cocktail mixer products, asked DBS for a mobile solution that would allow bartenders, restaurant owners, and distributors to have easy access to creative drink recipes and provide targeted attention to their current and new cocktail mixer products.
02
Results
The result is an “evergreen” app and companion website that can be downloaded and used to make perfectly mixed drink recipes. The recipes are updated with holiday, seasonal flavors and new launches.