The Blog Shortlist: Three Digital Marketing Blogs You Should Follow

Digital Marketing Blogs – A Broad, Broad Field

Digital marketing is a broad field. These days, it encompasses web design, SEO, social media marketing, content marketing, online advertising campaigns, branding, email marketing, infographics, e-commerce, and much, much more. With the scope of digital marketing growing every day, it’s important to keep up with the latest news, trends, and studies in digital marketing. It’s a learning process! Problem is, the field of digital marketing blogs is about as broad as the industry itself! Every new software startup seems to have a blog along with every digital agency (including us).

As a digital marketing agency, we spend time every week reading a lot of digital marketing blogs to make sure we are constantly honing our craft and improving our expertise. Take it from us—we read a lot of blogs. But since it’s not realistic or reasonable for the non-agency business to read this much information, we’ve taken the liberty of doing the grunt work for you. We’ve compiled a short list of the blogs you should be reading. Reading these will give you enough information to be informed and improve your business’ digital marketing, but they won’t overwhelm you!

The Three Digital Marketing Blogs You Should Be Reading (besides this one!)

Buffer

https://blog.bufferapp.com/
The folks at Buffer make a great social media management tool that helps you schedule out your content weeks in advance, easily find and repost other relevant content, and create quick images to accompany your social messaging. They built a great product with the work of social media experts, and their blog reflects that expertise.

Why you should read this blog:

>Advice on how to improve your Facebook, Twitter, Instagram, and Pinterest game
>Tips on writing quality, concise social media content
>News on the latest social media trends for businesses
>Inspiration from the brands that produce consistently quality social content.

A few of our favorite Buffer blogs:

>Everything You Need to Know about Instagram Stories: https://blog.bufferapp.com/instagram-stories
>All You Need to Know About Twitter’s 140 Character Updates: https://blog.bufferapp.com/longer-tweets-coming-twitter
>This Week in Social: The Latest News, Trends, and 5 Eye-Opening Stats You May Have Missed: https://blog.bufferapp.com/this-week-in-social 

NewsCred

https://insights.newscred.com/ 
Newscred builds a top-notch content marketing platform for businesses looking to manage large-scale content creation and distribution. On the side, though, their blog is a go-to for keeping up with best practices in content marketing.

Why you should read this blog:

>Learning how to build a consistent content strategy for your blog
>Figure out how to measure your blog’s success
>Discover how your audience should affect the type of content you write

A few of our favorite NewsCred blogs:

>How to Build a Perfect Content Distribution Strategy: https://insights.newscred.com/how-to-build-a-perfect-content-distribution-strategy/
>Content Marketing ROI: https://insights.newscred.com/content-marketing-roi-attribution/
>The Millennial Mind: How Content Drives Brand Loyalty: https://insights.newscred.com/content-marketing-roi-attribution/

Moz

https://moz.com/blog
Moz builds the industry’s preferred SEO tool, giving marketers powerful insights into keyword optimization, search engine visibility, and SEO measurement. We use it every day; it’s one of the most well-worn tools on our digital marketing tool belt. The folks at Moz really are some of the most qualified SEO experts around, and so their blog is a go-to resource.

Why you should read this blog:

>News on updates to Google’s Algorithms that could significantly affect your search engine rankings
>Tips and Tricks to keep your search engine rankings from falling
>Learning how to do SEO on a budget

A few of our favorite Moz blogs:

>Penguin 4.0: Was it Worth the Wait?: https://moz.com/blog/penguin-4-was-it-worth-the-wait
>Why It’s a Bad Idea to Only Create Content for Your Specific Target Audience: https://moz.com/blog/bad-idea-only-create-content-for-your-specific-target-audience-whiteboard-friday
>Why Every Website Should Invest in Local Links and Citations: https://moz.com/blog/why-every-website-should-invest-local-links-citations-whiteboard-friday
>Responsive Design is Killing Two-Thirds of Your Conversions. Here’s How to Fix It.: https://moz.com/blog/why-every-website-should-invest-local-links-citations-whiteboard-friday

How You Should Read Your Content

Gone are the days of the old RSS feed – there’s a number of free services that will let you read several blogs in one convenient place. Here’s a few of our favorites:

Feedly

Feedly has a web-based reader in addition to iOS and Android apps. Feedly gives you only the bare bones, and that’s why we love it. Add in the feeds you want to read, and Feedly does the rest.

Flipboard

Flipboard takes a traditional RSS feed and turns it into a visually striking, magazine-like feed. Perfect for readers who prefer a more visual experience when consuming published content.

Twitter Lists

Okay, call us crazy, but the Twitter List function is really useful. Just create a list of the accounts (we’ve mentioned three already) you want to view regularly, and voila! You can follow that list to read all the content your favorite blogs post. Plus, if you’re already a Twitter user, it keeps you from having one more app to keep up with.