Snowman Builder 2.0: DBS Interactive Showcases Digital Animation Expertise with a Holiday Spirit

Louisville, KY — [December 4, 2024] — DBS Interactive has released an all-new version of its popular Snowman Builder (dbswebsite.com/happyholidays/), an innovative web-based tool that brings creativity and interactivity to the holiday season.

Initially created as a playful, user-friendly tool for building virtual snowmen, the reimagined Snowman Builder now integrates advanced features highlighting DBS Interactive’s strengths in animation, visual storytelling, and interactive web development, all while providing an engaging and intuitive experience for users.

The Snowman Builder allows users to create and customize virtual snowmen using a wide range of props, accessories, and backgrounds. This makes it a playful yet powerful tool for engaging the vast and diverse audiences who visit the builder online.

“The Snowman Builder turns the winter season into an interactive canvas for people of all ages and backgrounds to express their creativity.” 

- Mark Shelton, Chief Operating Officer at DBS Interactive.

New Features and Updates

• Enhanced Customization: Users can now personalize their snowmen with various wintery backgrounds, allowing for endless creativity and more tailored experiences.
• Improved Usability: With an updated drag-and-drop interface and mobile optimization, building a snowman is easier and more intuitive than ever—and it’s accessible from any web-connected device.
• Shareable Fun: Once completed, users can share their customized snowmen as digital e-cards, or even print them as physical holiday cards, adding a personalized touch for connecting with others during the holiday season.
• Advanced Animation and Interactivity: The Snowman Builder leverages modern web technologies such as JavaScript, HTML5, and Canvas, showcasing DBS Interactive’s ability to create immersive, engaging web experiences.

More Than Just Snowmen – A Showpiece for Interactive Web Development

Beyond just building snowmen, this updated experience demonstrates how brands like DBS can use interactive design to captivate audiences, boost brand awareness, and foster meaningful engagement across the digital landscape.

“With the new Snowman Builder, we wanted to show how engaging digital experiences can increase brand visibility and drive user interactions,” said Steve Fowler, Marketing Director. “There’s no ads or monetization of any kind. We just think it’s a fun way to give people a free activity that sparks some seasonal joy, one they can easily share with friends and family.”

The Snowman Builder is a case study in interactive content marketing. It demonstrates how businesses can use playful, shareable tools to drive traffic, visibility, and engagement. The digital tool reflects DBS Interactive’s commitment to crafting personalized, engaging web experiences that entertain audiences and extend brand reach.

Fun Snowman Facts to Share

• Best Temperature for Building: 30-32°F
• Tallest Snowman: A whopping 122 feet, known as Olympia Snowwoman
• Most Snowmen Built in One Hour: 2,036 in Japan, February 2015
• Snowflakes in a Snowman: Approximately 58-61 million!
• Snowman Traditions: In Zurich, Switzerland, residents celebrate spring by blowing up a giant snowman called the Bӧӧgg.
• Famous snow sculptor: Michelangelo in 1494
• Earliest Known Photo: An 1853 photo on display at The National Library of Wales.
• Calorie Counting: Building a snowman burns about 240 calories an hour.
• Diameters Matter: According to Industrial Engineer, the ideal snowman maintains a size ratio of 3:2:1, with a 3-foot base, 2-foot middle, and 1-foot top sphere for optimal proportions.
• Fearing Snow: If you’re suffering from “chionophobia,” you have an irrational fear of snow.
• Celebrate: International Snowman Day is January 18