Poor Website Performance Hurts Your Healthcare Hiring Strategy

[LOUISVILLE, KENTUCKY – September 24, 2024] — With turnover rates among skilled nursing and post-acute care rehabilitation staff as high as 55%, healthcare organizations face mounting pressure to attract and retain qualified professionals. 

Companies often waste money on employment ads while ignoring the real solution: their website.

Many healthcare facilities fail to leverage their websites as powerful recruitment tools, potentially missing out on qualified candidates who are essential for maintaining high standards of care. 

According to Steve Fowler, Marketing Director at DBS Interactive, “Your website is the first point of contact for potential employees. If it doesn’t communicate your organization’s culture and values, you risk losing them to competitors.”

INSIGHTS

• Boost Visibility in Search Results: Websites that implement structured data markup appear more prominently in Google when prospective candidates search for jobs. Enhancing on-page SEO and keyword strategy allows organizations to be more visible when top talent looks for roles.
• Improve Mobile Experience: With over 53% of job seekers aged 18-29 using mobile devices to search for jobs, it’s crucial to have a mobile-responsive website. Simple, mobile-optimized navigation and quick load times ensure potential applicants stay engaged, improving application rates.
• Enhance Candidate Engagement: A well-designed careers page with intuitive navigation, compelling messaging, and clear calls to action helps transform site visitors into applicants. Key content, such as employee testimonials and culture-focused messaging, showcases what sets the organization apart.
• Site Performance: Tools like Google’s Lighthouse can evaluate critical performance areas, such as speed and accessibility. Facilities that optimize their site’s SEO, usability, and content gain a competitive edge in the crowded talent marketplace.

By focusing on these insights, organizations create a foundation for attracting top talent. The immediate improvements made to your website enhance candidate experiences and set the stage for long-term benefits.

RESULTS

• Reduced Recruitment Costs: An optimized site draws in more qualified candidates, lowering the need for expensive job ads.
• Attract Higher-Quality Candidates: A user-friendly, engaging website ensures skilled professionals can easily find and apply for open positions.
• Broader Reach & Accessibility: Mobile-optimized websites and ADA-compliant features open the door to a wider pool of candidates, ensuring inclusivity.
• Stronger Employer Branding: Showcasing the unique strengths and mission of your organization helps build a stronger employer brand and attract dedicated talent.

In an industry with increasingly severe staffing challenges, having an optimized, high-performing website is no longer optional—it’s essential. 

"Optimize and engage users or lose top talent," Fowler warns.

To learn more about optimizing your healthcare facility’s recruitment strategy through a high-performance website, contact DBS Interactive for a consultation.

About DBS Interactive
DBS Interactive is a full-service digital agency specializing in web design, development, and digital marketing solutions. With a focus on creativity, innovation, and client success, DBS Interactive delivers cutting-edge digital experiences that drive results.