Event Marketing: 3 Key Digital Components to Include

Event marketing is a commonly used strategy that focuses on face-to-face interactions between businesses and potential consumers. Over the course of the last decade, this method entered a new era wherein physical and digital marketing intersected and new options for marketers were created to generate excitement over their goods or services.

We’re here to emphasize a few of the necessary digital marketing steps you should take when constructing an effective event strategy.

Create a Unique Email Campaign

An oldie but a goodie, an email campaign is the first thing to consider when preparing for an event, especially if you already have an existing list of people to reach out to. When crafting the email to highlight the event, there are several components that should be included to maximize the effectiveness:

• Your theme for the event is prevalent and your content shines. If this is the first time the viewer is hearing about the event, it’s important to make a lasting impression.
• The links to the event’s website are readily available and prominently featured. You want to make sure that the process to RSVP is as easy as possible. If someone can’t quickly find your website, it might discourage them from going at all.
• The email is easily viewed with a mobile device. Today, many people view their email from the phone. Before you send any emails out, test them on your smartphone to make sure that everything looks the way it is supposed to.
• The email is sent in the early morning. Many people check their email as soon as they wake up or get to work. The earlier you send the email out, the better your click through rate will be.

Utilize the Right Social Media Platforms

Using social media platforms to advertise events has never been easier than it is right now. Along with putting together a winning email campaign, have some fun with your social campaign when trying to reach new viewers. With social media, you’ll want to be sure to:

• Tailor your content to each social media platform separately. You wouldn’t necessarily want to advertise your event on LinkedIn the same way as you would Instagram. Quality images also play a significant role in determining which platforms to utilize at all.
• Create a hashtag for your event so it can trend on Twitter. This creates an excellent opportunity for people to ask questions and reach out to your company regarding the event.
• Be proactive about posting on Social Media leading up to and during the event. The more you remind your audience that the event is approaching, the more excited they will be about the event so don’t hold back!

Incorporate SEO Best Practices

A bit more complicated than the first two but well worth the investment, applying lessons learned through SEO can play a massive role in generating buzz for your event. Promoting your event is just like promoting your company’s website, and SEO can help you reach viewers in a way that you couldn’t before. Some of the best ways to do this:

• Research and implement keywords for your event throughout your content. Remember to be specific, but broad enough to attract the audience that you are looking for.
• Be aware that it might take some time for Google to index you. Plan ahead and get your event’s information up and running so you have plenty of time for Google to recognize the event.